How do you use communication in the workplace to make your customer's
experience more meaningful? Now, that you have customers buying your
product or service, you want them to continue buying it.
How do you do that? By coming up with new ideas and ways to make your product or service better.
You need to make it more meaningful so that the customer perceives it as something they need or want.
If the customer can choose between your ski resort and others that aren't too far away, then you need to find a way to entice the customer to visit your resort.
How can you come up with new ideas? By asking your employees.
They work with the product or service all the time. They might see ways to improve it that you won't see because you're stuck in a corner office doing paperwork and making decisions.
By using communication in the workplace, your employees can help you come up with ways to make your product come off the assembly line faster, which makes it to the customer faster.
They could suggest
tweaking of something that makes it perform better. Or, they could come
up with a way to cut down on time while installing the product, which
leads to more efficiency and less labor cost for the customer.
When you implement new ideas, it can lead to customers that are more satisfied with your product. These customers become loyal and start spreading the word about how great your product or service is.
This also works the other way. Without constant improvements and innovations, your company can become stagnant. The lack of communication leads to your employees becoming complacent. Your competition starts adding new products and then your loyal customer notices they can get a better deal or experience by going to your competition.
To keep these customers coming back and remaining loyal as well as finding new customers, you need to keep reinventing your products and services all the time. Coming up with new ideas helps you stay competitive in your industry.
Do you still need new ideas? Start looking at other businesses and even other cultures. You might be able to find something that you can apply to your business. One example is the way a company allows their employees to take time off for a ball game or let's them stagger their work hours.
Start checking out other businesses in other industries and see what works for your company and what doesn't. By starting a system that encourages communication in the workplace, employees will start contributing ideas to build business which leads to profits.
Another way to come up with new innovations is to create an inspiring environment. An environment that encourages communication in the workplace that rewards employees for being creative rather than penalizing them for trying something different.
Instead of asking "why" an employee is doing something, ask "why not?" If an employee is suggesting a way to make the ski lodge more inviting, then why not give it a try. But remember to stay focused on your goal for the ski lodge.
If you're working on making the lodge more inviting, then focus on all aspects related to the lodge, not the chairlift or parking area. You can work on those a different time.
Importance of Communication in the Workplace - Continued
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