It's important to build a marketing information system that you can use
over and over again. If it works well once, then it will work well
It does take time to build this up and be effective at bringing in more customers. After you put in that time, you can bring out your leadership characteristics and hire someone can run it for you while you work on building your business in other areas.
In order for a marketing system to work, you need to follow it the right way.
It's like repairing a motor. You know how it should run when you have finished it. There are certain parts that are needed to fit this particular motor. And you need to put things together the correct way.
By following the instructions and using the right parts, your motor should be working by the end of it. A marketing information system works in a similar way.
Effective Goal Setting
You must have a goal that you are trying to reach. Not something vague, but be specific. It's like trying to lose weight.
If you say, "I want to lose weight by the end of the summer" do you think you'll reach your goal? Most likely not, because it's too vague. But, if you say you want to lose 10 pounds by the end of the summer it will be easier to achieve.
Instead of saying I want more customers, you need a goal of "I want to bring in five new leads a week and four new customers each month."
It's important for you to know exactly what is needed to reach this goal. This can include an offer for new customers, knowing who you will market to, how you will let them know of this offer and a way to get the information.
Then a business marketing plan needs to be in place to take the information you have gathered in order to make a sale. With this system in place, you can hand over the ropes of "selling" to a new person you hire.
Marketing Information System
With your own marketing system in place, you will be able to bring in more customers without having to do the work yourself. You can hire part-time workers to handle the distribution of materials and answer phone calls following a script.
But first, you need to get the customer to say "Hey, I'm here." This is when you use several different ways for the customer to contact you.
This can be done with
direct mail, web site contact forms and even partnerships with other
companies. In addition, you should be writing articles and possibly
No matter what avenue you use, you should offer something the customer wants. This can include a free ebook, CD or report. This can all be done through contact forms.
Again, this is something that an administrative person can handle. After you have the customers contact information, you can send follow-up letters and emails .
Yes, many of you will say your business doesn't fit in this category. You still need to go in and close a deal in person.
But, you can still set up a marketing information system to bring in the leads that qualify the prospect and have them pre-sold, which makes your job easier.
Bring The Customer To You
You want the customer to come to you from responding to your direct mail and email campaigns.
It's pretty excruciating to call on prospects and never get to talk to the decision maker. This is something everyone hates to do. So, why do it?
Having the customer contact you eliminates those hateful phone calls that you don't want to make.
For example, you can send out emails, direct mail or use your web site to offer a free report. This report can mention ways on how the customer can eliminate problems that you can solve. At the end of the report, you can offer a free evaluation service.
When the customer calls for
this service, you have a pre-qualified and just about pre-sold prospect.
The customer gets what they want and you get what you want without cold-calling. All of this happens by following a marketing information system that brings in customers automatically.
So, are you ready to get started?